Home Alone: Tiger and Today’s ‘Mad Men’
By
The Editors
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December 15th, 2009
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Category:
Hot Topics
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By Mark Lassiter
In September, Forbes announced that Tiger Woods had become the first athlete to earn one billion dollars over the course of his career. Now, just two months later, and approximately forty years after the setting for Mad Men, real life advertising executives at Nike, EA Sports, Gillette, Gatorade and AT&T have been carefully monitoring the sagging ratings for the soap opera being played in the national media with their superstar pitchman, Tiger Woods, in the role of leading man.
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